Even with an established audience, the number of leads you get may still not be enough. Lead generation isn’t as complicated as you think, but of course, you have to know what techniques to use.
Below are the top five lead generation methods used by successful online marketers:
You likely send plenty of emails on a daily basis. Did you know you can promote your business with this communication? Even if your recipients already know about it, they may have never really looked at it. Add a link to your email signature and spread it around. It’s unimposing way to promote your product or service; if you’ve established some kind of relationship with your recipients, they are more likely to click on the link. Get more info here.
We already know that blogging helps generate leads. But sometimes when we get too busy, we tend to forget the purpose of blogging, and that is to create a constant online presence. When we don’t see any results soo, we do tend to be tempted to stop. Consistency is the name of the game. When you’ve built a following, you can begin to introduce call to actions.
About Page Optimization
One of the best things you can do to generate leads is simply to optimize your About page. People go to this page when they want to learn more about you or your products or services. This is also a great place for people to take a glimpse of your personality and for you to show them that you’re real and passionate in what you do. A call to action here is a smart idea. To learn more about Lead Generation, go to http://online.wikia.com/wiki/Lead_Generation.
The Squint Test
So you’ve done pretty much all that you can possibly do, yet you haven’t achieved your lead generation targets. That may mean your site hasn’t reached its full potential. To know if your web pages are working as they should, try the squint test, which is one of the easiest methods you can use. Log on to your website and squint as you look at it. What was the first element of your design that got your attention? If it’s not your call to action, then there’s work to do.
Social Media Activity
List 57 investor leads. Finally, if you really want more leads, then you have to know where to find them. There’s surely a lot of places, but we all know that social media is on top top. Yes, you have to make your own business page, fill it with interesting content, promote it and wait for your leads. “Wait” doesn’t actually mean you just sit there. You also need to seek out prospects by checking out their own feeds, profiles or pages. The more you know about them, the more you can come up with content that will make them interested.